Who it's for
Why it exists
Asking for an address feels awkward.
Setting up a process feels like work.
So the gesture never happens.
addressless removes just enough friction for it to happen without crossing a line.
Opened immediately
Stays visible for days, not seconds
Rarely skimmed or forgotten
Often mentioned later- unprompted
Not because it's clever. Because it's unexpected
“The card felt genuinely personal — not automated or transactional. It was a small gesture, but it stood out and stayed with me far longer than an email or text would have. ”
Anna T, Houston





